Moving to more mobile and social games
EA said the deal, which is expected to close by August this year, helps EA drive toward its goal of building a $1 billion digital business. “EA and PopCap are a compelling combination,” said EA CEO John Riccitiello in a statement. “PopCap’s great studio talent and powerful IP add to EA’s momentum.” …
This shows that the traditional gaming world is quickly evolving and give credit to EA for getting out ahead of this curve. Riccitiello has been preaching this transition for years and is now putting the pieces in place to take advantage of the evolution of gaming, which is moving away from big packaged titles into more bite-sized mobile and social games.
Source: gigaom